Comments on: Power in Endorsements or Winning and its Impact on Brand http://www.profitmeister.com/index.php/2010/02/power-in-endorsements-or-winning-and-its-impact-on-brand/?utm_source=rss&utm_medium=rss&utm_campaign=power-in-endorsements-or-winning-and-its-impact-on-brand Smart Marketing Strategies (D.I.Y.) Wed, 21 Dec 2011 15:21:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mary Schmidt http://www.profitmeister.com/index.php/2010/02/power-in-endorsements-or-winning-and-its-impact-on-brand/comment-page-1/#comment-774 Mary Schmidt Wed, 24 Feb 2010 15:07:39 +0000 http://www.profitmeister.com/?p=1614#comment-774 Why are companies such as Accenture tying their brand to people who - um - play games? It makes sense for - say - a golf ball manufacturer to pay Tiger...totally ridiculous for a "leading" management consultant firm to go so far as to put him on their stationary. These are not the folks I would hire to give me advice on business strategy. And, why should it be any of our business who Tiger does or doesn't canoodle with? While what he did was immoral, it wasn't illegal and was between consenting adults...The only people he owes an apology to is his family. I think Tiger's brand will be just fine in the long run. He plays golf and plays it well - which means all will be forgiven. Why are companies such as Accenture tying their brand to people who – um – play games? It makes sense for – say – a golf ball manufacturer to pay Tiger…totally ridiculous for a “leading” management consultant firm to go so far as to put him on their stationary. These are not the folks I would hire to give me advice on business strategy.

And, why should it be any of our business who Tiger does or doesn’t canoodle with? While what he did was immoral, it wasn’t illegal and was between consenting adults…The only people he owes an apology to is his family.

I think Tiger’s brand will be just fine in the long run. He plays golf and plays it well – which means all will be forgiven.

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