How to Find Your Target Audience
September 8, 2010 by Mary Ellen
If you don’t know who you are targeting, then how are you going to find them? Knowing who you are targeting makes your marketing much easier and helps you build your business and reach your customers more quickly and less expensively.
Think about the ideal clients who are currently buying your products or services. (If you’re new to business, a start-up, profile the people who have so far shown the most interest in your firm or idea.) What common traits do they share? Are they of a particular age? Social status? Do they have common traits or hobbies? Who are they?
Your customers buy from you for one (or more) of these reasons:
- To satisfy their basic needs,
- To be entertained,
- To solve a problem they are having, and /or
- To make themselves feel good.
In order to understand your customers, think like a reporter and ask the basic questions any reporter asks. Find the common answers to the all-important 5W’s and an H:
5 W’S AND AN H
Who – reveals who will purchase your product or serviceÂ
What – reveals what the potential customer wants in the productÂ
When – reveals when potential customers are most likely to acquire product or pay attention to your messageÂ
Why – reveals why your potential customer should/would buy your product.Â
How – reveals how much will they pay/how will they hear about it/how will they get it?
TARGET MARKET
A group which is best benefited by your product or service.
The process of reaching out to that defined customer is called target marketing. Your marketing will be based on what you know about your customers; so the more you can find out, the better it is for your business growth and development.
Learn more about finding your audience in the Six Week Marketing Master Plan, an e-book designed to take your business to the next level in just one hour per day.
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