Edit and Fine Tune Your Website
November 1, 2010 by Mary Ellen · 4 Comments
Seth Godin, bestselling author, entrepreneur and agent of change, riffed on the difference between process and events:
“Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”
Although Godin was referring to the process of social media, his definition of process applies also to websites. In today’s world, your website is a process.
Just as you change, just as your relationships change, just as your business changes and evolves, your website must change. Get over the fact that it’s “finished,” or “re-designed.”
Case in point: A company stopped making changes to its website when a new developer took it over. The home page’s headline copy, “coming soon,” took the business through five weeks of build out, grand opening and the first month of business.
Do you agree or disagree with this solution? Did anyone notice?
Edit and fine tune your website copy on a regular basis. (HINT: Update the copyright to reflect the current year. People notice.)
Spruce up your site. Clean it up. Change the links. Freshen the copy.
Evaluate your offer. Is it still compelling? Ask the opinion of an expert.
Here’s the question for the day: Does your website accurately reflect who you are and what your business can do? If not, edit and fine tune.
Need a different approach to your marketing? Today’s topic is day thirty-one of a 45-day step-by-step marketing master plan. Choose to take your business to a new level topic by topic, day by day, with specific actions, based on clear worksheets. Act now to maximize your time and return on time invested. As a result, you’ll be in an entirely new position this time next year.
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