Facebook Pages Offer Business Marketing Opportunities IF
February 13, 2011 by Mary Ellen
Facebook Pages increase by some 50 million per day. Virtually every business is intent on getting aboard the Facebook bus.
It seems half the planet now has a Profile on Facebook. Fifty percent of those with a Profile check in daily.
Of course business wants to be in line with those eyeballs. Facebook eggs them on, luring the unsuspecting into a trap of yet another marketing channel without a strategy.
Business Pages (formerly Fan Pages)
Since August 2010, local businesses have added Facebook Pages at a faster rate. Local businesses now make up 17.6% of the social media giant.
Funeral homes, storage places, restaurants, real estate agents – every kind of local business is investigating Facebook.
Yesterday I received an invite from someone I did business with five years ago. It’s the first time they’ve communicated with me since that time.
Like many, I get daily requests to “Like” business pages. Of course, it’s good karma. I’m happy to show support. One problem: most of these businesses never tell me why I should care when I look at their site.
So, why should I care? How do you communicate your unique business personality through Facebook?
NOTE: At least once a day I get “friended” from a local business. This is actually NOT a good strategy. Profiles are personal and Facebook can shut you down if you don’t observe that rule.
E-commerce stores now integrate with Facebook to make it easier for me to never leave Facebook. This explains why my inbox is flooded with hypey esssages about “why you should buy my widget now.”
For success, a Facebook Page must be integrated with a marketing plan. Thought and strategy must precede launch.
Pre-Launch Questions
Answer these qualifying questions prior to launching your Page to increase your chances of success:
- What is your #1 goal for the year for your business and how does Facebook fit in?
- Can you, in nine words or less, give me your core marketing message?
- What three ways will you consistently use Facebook to get the word out?
What were your answers?
Good luck. Enjoy the new responsibility of your Facebook Page.
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