Got Social?
February 1, 2011 by Mary Ellen
Social? Or, socially adverse? Or, prefer not to say?
Do you pump out message after message inviting people to buy?
Seriously. Describe your last five social messages.
Many businesses who previously engaged in traditional media now shout out in social channels. You’ll spot this in their posts/status updates:
“Buy my book…”
“Don’t have time to tweet? _____ will do it for you.”
“New listings at my ___ shop.”
We do (fill in the blank). Learn more at our website”
What do you do?
Have you stopped to assess your social strategy?
No worries if you choose not to answer that question. A report by Harvard Business Review Analytic Services says only 12% of the companies they surveyed felt they were currently effective users of social media. We’re all learning as we go.
In a post for Victor Lopez at NMSmallBiz.com I highlighted ten simple ways to increase your social quotient:
- Set goals
- Involve your employees
- Integrate advertising and social media channels
- Converse
- Provide timely information
- Make some rules
- Avoid overwhelm
- Not just on Facebook
- Develop a core message
- Measure results
Read “Drowning in the Social Media Pool.”
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