Volume 7

Marketing tactics continue to evolve and in 2007 ProfitMeister looked at the blend of traditional techniques as well as new ones.

From questioning newspaper advertising, to talking with advertising sales reps to blogging for business, ProfitMeister talked about the topics you mentioned most frequently.

Take your pick or download them all.

VOLUME 7 ISSUES:

VOLUME 7, ISSUE 9 — Finding Customers: Your customer information may be a treasure trove; use it to increase profits.
This newsletter shows you how. business survival depends on finding and profiling ideal clients, and marketing to them. Download

VOLUME 7, ISSUE 8 — Newspaper: Read this newsletter if new media is making you rethink your newspaper advertising expenditures.
Declining circulation combined with increasing costs of paper and production makes print advertising expensive. Download

VOLUME 7, ISSUE 7 — Increase Advertising ROI! Ask your media sales rep to discuss recommendations and results; gain insight with these 21 questions.
Most of us recognize the traditional forms of mass advertising: radio, television and newspaper.  Download

VOLUME 7, ISSUE 6 — Blogging for business? Add an interactive dimension to your media mix
when you add a blog to your offerings.
Why not add a blog and participate in a cross-platform opportunity? Download

VOLUME 7, ISSUE 5 — A 5-spoke communication wheel: Critical audiences include more than customers and employees.
Taking a few moments to plan your communication to these critical points pays big dividends. Download

VOLUME 7, ISSUE 4 — Marketeers of the World, Unite! Five characteristics define winner —Marketeers—in business, marketing and life.
Every contact with the public is marketing; the process of figuring it out and executing is ‘marketeering’. Download

VOLUME 7, ISSUE 3 — Tiny Print, Big Picture Impact: Crystallize your strategies with a simple, succinct one page marketing plan for your business.
Your marketing strategies, now set out on paper and easily accessible, work smarter and harder for you. Download

VOLUME 7, ISSUE 2 — Media Kits Double as Hard Hats: Prepare your media kit in advance so you’re always protected.
From background to company highlights, media kits include information that to those writing an article, interviewing, or providing the public with facts. Download

VOLUME 7, ISSUE 1 — Does Chaos Lurk in Your Firm? Taming the turmoil requires clarifying priorities, assessing skills and hiring outside expertise.
The tumult of business demands unrelenting resilience, a strong focus on goals, and a willingness to change. Download