Articles

ProfitMeister shares expertise and the articles presented here have been published in other newsletters or online sites such as e-zinearticles.com.

Your feedback is always welcome.

Network for Real Results
Today’s marketplace has promoted networking to a frenzy of activity that is seldom effective; true networking involves quality, not quantity. What’s more, networking is a learned skill. Download

Solicit Testimonials to Build Buzz for Your Business
Businesses or firms that offer outstanding service, consistent quality products, or a combination of the two can easily put the power of referrals to work. Who to call? If your first instinct is to check with friends and family, then you understand the power of testimonials. Download

The Lone Ranger Forms Alliances to do Business Today
Consider doing business differently focused on the fact that tighter and closer relationships can ensure continued growth. Lessons focused on improving your game with alliances. Download

Parlay Planning into Effective Public Relations
Many business owners overlook the potential to generate positive public perception with press releases or stories that create interest. With a little planning, you can be one of the few that maximize the power of PR. Download

Letters—A Forgotten Sales Tool
Hurrying off to the next prospect? Don’t leave money on the table by failing to close the loop with a letter to your last call. Good business means writing. A letter carries more weight in the sales cycle. Download

Ten tips to Negotiate a Better Advertising Buy
In a competitive environment, media salespeople struggle to meet sales quotas. This means that opportunities exist for business owners who negotiate their own advertising. Not everyone knows that media is negotiable and flexible. Download

Follow Up, Plan Renewals, and Increase Sales Today
Statistics show that it costs five times as much to get a new customer as to retain a current one. The key to profit is customer retention. Follow up is your opportunity to talk with the customer; it’s another way to cement the sale. Download

Two Common Words, One Better Business World
Take service to a new level with an old, simple idea – gratitude. In business, a simple expression of thank you can be the basis for a respectable, warm relationship from which future sales can be built. Download

Defining and refining a target market means identifying the box
Target markets, those groups best benefited by your product or service, require definition. Finding the bulls-eye, or narrowing the target takes research, some of which can be accomplished with client input. Download

Working on your marketing plan?
One page marketing plans set your strategies on paper and make them easily accessible. Instead of “winging it,” or marketing on the fly, focus makes both your time and money more effective. Don’t forget to request our spreadsheet! Download