Tip Sheets

Like you, most small business owners appreciate simplicity.

I’ve discovered seminar participants like my tip sheets. They provide additional information in an easy-to-read format.

Each tip sheet covers one topic. The tip sheet is a quick read that creates topic focus.

5-Day Do-it-yourself PR CalendarDo-It-Yourself PR: 5-Day Project
“PR” seems so BIG it can stop you cold. In the midst of running your business, doing what you do best, self-promotion can take a back seat to sales. And yet, promotion can maximize sales. Here’s a five day calendar to put PR in perspective. Download

Produce a Bio That Pops!
Use a bio sketch to tell your critical media audience what you do and why it’s important. Build a rapport by crafting your story in ways that ward off boring; you’ll smile all the way to the bank as media, clients, and people discover you. Download

Detect a Marketeer!
“It’s about executing the basics flawlessly and then adding a dramatic touch.” Use our checklist to discover what it takes to be a marketeer versus a wannabe. See what it takes to be able to proudly say “Yes, I am a marketeer!” Download

Fact Sheets Enhance Media Kits
“Three things key to media kits: 1. Brand: Does it fit who you are? 2. Message: What’s happening here today? If it’s not news, will anyone even open the kit? 3. Buzz: Why do I care?”…Roger Larsen, Brand Manager, PNM. Download

Press Releases Add Visibility
Use press releases to tell your critical audience what you do and why it is important. Press releases work like personalized introductions: they can set up a dialogue with recipients, and lead them to develop a longer story about your business. Download

Boost your business by concentrating on referrals. Practice!
Most customers are interested in promoting products or services that satisfy; talk with them about referrals. Check out my 5 point plan for getting referrals to boost your business. Download