Edit and Fine Tune Your Website
November 1, 2010 by Mary Ellen · 4 Comments
Seth Godin, bestselling author, entrepreneur and agent of change, riffed on the difference between process and events:
“Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”
Although Godin was referring to the process of social media, his definition of process applies also to websites. In today’s world, your website is a process.
Just as you change, just as your relationships change, just as your business changes and evolves, your website must change. Get over the fact that it’s “finished,” or “re-designed.”
Case in point: A company stopped making changes to its website when a new developer took it over. The home page’s headline copy, “coming soon,” took the business through five weeks of build out, grand opening and the first month of business.
Do you agree or disagree with this solution? Did anyone notice?
Edit and fine tune your website copy on a regular basis. (HINT: Update the copyright to reflect the current year. People notice.)
Spruce up your site. Clean it up. Change the links. Freshen the copy.
Evaluate your offer. Is it still compelling? Ask the opinion of an expert.
Here’s the question for the day: Does your website accurately reflect who you are and what your business can do? If not, edit and fine tune.
Need a different approach to your marketing? Today’s topic is day thirty-one of a 45-day step-by-step marketing master plan. Choose to take your business to a new level topic by topic, day by day, with specific actions, based on clear worksheets. Act now to maximize your time and return on time invested. As a result, you’ll be in an entirely new position this time next year.
What Matters Now E-book
December 15, 2009 by Mary Ellen · Leave a Comment
“There’s nothing in the middle of the road but yellow stripes and dead armadillos.”
Texan Jim Hightower made that comment. William C. Taylor, co-founder of Fast Company used it to illustrate the need to be the most of something in his essay.
Get the What Matters Now free ebook coordinated by Seth Godin and read more. Seventy writers. One-word titles for each essay. Prepare to change the way you look at 2010.
All profits from the Squidoo lens go to charity. 
Spread the word. Vote for your favorites.
Personally, I liked 1% and More and Excellence and Neoteny.
The Hightower quote caught my eye because a client talked about the middle of the road using a similar illustration from Karate Kid.
We waste so much energy and time thinking about what we “should” do. I’ve already emailed her the link.
Neoteny. What a great theme for 2010.
Meatball Sundae Alive and Well
November 6, 2007 by Mary Ellen · 1 Comment
Meatball Sundae. Is Your Marketing out of Sync? Seth Godin, author of Permision Marketing, Purple Cow, Free Prize Inside and other business marketing books, offers yet another relevant and irreverent view presented just in time to make a difference for 2008: Godin’s Meatball Sundae discusses ways of using new media and prepares us for the revolution that most people prefer to ignore.
Ignore? It hasn’t arrived in some places. A recent road trip through the heartland of America – up U.S. Highway 54 – convinced me that uninterrupted cell service and high speed internet hadn’t even arrived in some areas. “All bars showing,” is highly overrated. In North Kansas City, a large metropolitan area, I had trouble finding either fee or free wireless sites. No question, though, about things changing.
The revolution Godin discusses involves new ways of communication that bypass traditional media and methods. It’s no longer a top down world, he explains, going on to say a company can’t just pretty up the marketing, add a new media piece like a blog, and go on. Godin identifies 14 threads that companies must address. Lisa Barone, who writes for Bruce Clay Internet Business Consultants posted a commentary prior to a Search Engine Strategies Seminar which warrants a read. Her longer-than-expected blog post continued through the Q&A with Seth.
Q: As an Internet company exploding in growth, how do you convince the CEO with
no marketing background that blogging, social sites and making our company
transparent are a priority?A: The thing is, it’s not easy. If it was easy it would have happened already. Plenty of big organizations have watched their marketing evaporate. …(More here.)
And then later:
A: Marketing is about sharing ideas and sharing ideas about marketing isn’t easy. Something like marketing ethnography is a really useful tool to help people understand how to think differently about marketing.
So, how’s the meatball sundae from your perspective?
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